5 social media tips from MIIX
Here are some tips to manage your social media channels more efficiently and professionally in order to get more out of your social media presence.
Tip 1 - Make use of influencers
There are a number of major influencers in every industry. These can be famous people, but also brands or organizations. You can keep up with the success of these pages by regularly responding to posts from influencers that are relevant to your target audience. For a sporting goods company, for example, it can be smart to respond under the posts of a well-known top athlete in order to be noticed by the target group.
Tip 2 - Anticipate
Posts that anticipate smartly to relevant events can generate a lot of engagement. There are many options, you could respond to, for example, Mother's Day, Easter or something crazy like Popcorn Day. There are various calendars online showing special days throughout the year. It can also be smart to respond to a relevant recent event. Take a look at the example below from Oreo, where they pick up on the corona crisis.
Tip 3 - Create a content calendar and schedule your posts
For many entrepreneurs, social media is low on the priority list, which means that business social media channels often come to a standstill. This is very understandable, entrepreneurs are busy enough with all kinds of other tasks. This is why it could be useful to create a content calendar every month and to schedule the posts. In this way you bundle your time. Various content calendar templates can be found online, but choose one that you find useful. Nowadays you can schedule posts to Facebook and Instagram for free via Creator Studio. Super handy, since you needed a (paid) external program for this in the past. Unfortunately, you still need an external program to post on other social media channels such as LinkedIn. Does managing your social media channels still cost you too much time and stress, despite these tips? Then we are happy to help you! View this page for more information.
Tip 4 - Quality over quantity
In the previous tip, we already mentioned that it is important that your social media channels don’t come to a standstill, but it's also important that you don't put too much pressure on yourself to post too often. It is best to find a good balance here. If you have a lot of high-quality content available and great ideas, definitely post them. However, if you don't have this, don't post because you “have to”. Followers can easily see through this. Quality is more important than quantity.
Tip 5 - Be accessible
People are socially oriented and enjoy human contact. Try to find a good balance in your content between professional and accessible and occasionally start a conversation with your followers in the comments. A shopkeeper also has a nice chat with customers in the shop, right? Then why not on social media?