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What is Bing Ads?
Bing Ads, the prominent online marketing platform from Microsoft, enables businesses to place targeted advertisements, promoting their products or services to potential customers. These ads are displayed based on user searches on Bing, as well as on other websites and applications that are part of the Microsoft Advertising network. By utilizing Bing Ads, you can not only improve your online visibility but also drive more traffic to your website, potentially increasing your sales.
For which companies is advertising on Bing suitable?
Bing Ads is a versatile platform suitable for businesses of all sizes and from various sectors, including e-commerce, B2B, B2C, local service providers, and non-profit organizations. Whether you're a startup looking to quickly build brand awareness or an established company aiming to increase market share, Bing Ads offers effective solutions for your online advertising and marketing strategies.
The different ad types op Bing
Bing Ads offers several types of advertisements to meet your business's specific needs:
Search ads: These are text ads that appear above or below the organic search results on Bing. They target relevant keywords and help users find your website when they are searching for products or services you offer.
Audience ads: These visual ads are shown on websites and apps within the Microsoft Advertising network. Featuring attractive images, videos, or interactive elements, they capture the attention of potential customers during their online activities.
Shopping ads: Designed specifically for e-commerce businesses, these ads display product information, such as images, prices, and descriptions, directly to people who are searching for what you offer.
What can you expect?
If you decide to outsource your Bing ads to MIIX, you can count on a worry-free and effective approach. We handle the entire process of devising, launching, and monitoring your campaigns. In the initial phase, we conduct a thorough audience and keyword analysis, including a brainstorming session to establish your objectives. We analyze your website and provide advice on optimization opportunities to increase your conversion rate.
Once we have developed a robust strategy, we create and post your ads online after your approval. We continually optimize your ads to achieve the best results and make your campaigns successful. You receive complete insight into the performance of your ads, and we regularly organize meetings to discuss the progress of your advertising campaigns and adjust strategies as needed.
When you choose to work with MIIX, you are not just outsourcing your advertising needs; you are essentially hiring us to use our expertise across all platforms. This flexibility means you're not bound to advertise on just one platform. Instead, we can create campaigns on a variety of platforms including Google Search, Google Maps, Google Shopping, Google Display, Facebook, Instagram, YouTube, TikTok, and LinkedIn, ensuring a comprehensive online presence for your business.
We can set up your advertising campaigns in the following languages:
English
Spanish
Dutch
Included in all our packages
Keyword research
Optimization of the channels in order to professionalize them and to better match the branding.
Website analysis
We analyze your website before the advertisements go live and give you tips on how to optimize your website.
Custom strategy
We create a tailor-made plan to help you achieve your specific goals.
Design of visuals
We design professional advertisements that stand out and match your branding.
Copywriting
We write converting texts for your advertisements that appeal to your target audience.
Conversion tracking
We install conversion tracking for optimal ad performance and insight into results.
Monitoring
We optimize the campaigns to improve performance and keep ads up to date.
Insights
Easily track your campaign(s) performance through our user-friendly insights dashboard.
Advertising manager
A dedicated personal advertising manager, who will be your primary point of contact.
Some of our happy clients
"The advertising campaign that MIIX has set up for us is working very well. It's raining messages!"
– Sandra Eijzenga, Studio Taart.
Frequently asked questions
