What is Bing Ads?
Bing Ads, Microsoft's online advertising platform, allows businesses to place targeted ads to reach potential customers. Using Bing Ads, companies can bring their products and services to the attention of a wide audience. These ads are displayed based on the searches users enter into Bing, as well as on other websites and apps that are part of the Microsoft Advertising Network. By using Bing Ads, you can increase the visibility of your business, attract more visitors to your website and ultimately significantly increase your sales. With this effective advertising tool, you can make your business thrive and stay one step ahead of the competition.
For which companies is advertising on Bing suitable?
Bing Ads is suitable for businesses of all sizes and from a variety of industries, including e-commerce, B2B, B2C, local service providers, non-profit organizations and more. Whether you're a start-up looking to gain exposure quickly, or an established company looking to increase its market share, Bing Ads can help you achieve your goals. This powerful advertising platform allows you to create targeted campaigns that reach the right audience and increase your company's visibility. Whether it's generating leads, driving sales or increasing brand awareness, Bing Ads provides the tools and functionalities to advertise successfully. Take advantage of the opportunities Bing Ads has to offer and set yourself apart in the competitive marketplace.
The different ad types op Bing
Bing Ads has a wide range of advertising options to meet the unique needs of your business. Some of the most common ad types include:
Search ads: These text ads appear at the top or bottom of organic search results on Bing. They specifically target keywords relevant to your business and help users discover your website when they are looking for products or services like yours. With these ads, you can catch the attention of potential customers and direct them to your website.
Audience ads: This is a native advertising solution optimized for search ads. This type of ad allows advertisers to generate high-quality traffic from non-search environments in the form of a visual ad.
Shopping ads: These ads display product information, such as images, prices and descriptions, and are specifically designed to support e-commerce companies in promoting their products directly to people who are actively searching for what they offer.
What can you expect?
If you decide to outsource your Bing ads to MIIX, you can count on a hassle-free and effective approach. We take the full work out of devising, launching and monitoring your campaigns.
In the initial phase, we perform a target audience analysis and keyword analysis and organize a brainstorming session with you to determine the goals you want to achieve. In addition, we analyze your website and provide you with advice on possible areas of improvement to increase your conversion rate.
Once we have developed a solid strategy, we create the ads and place them online after your approval. We constantly optimize the ads to get the best results and make the campaigns successful. In addition, you get full visibility into the results of the ads, and we schedule monthly or quarterly meetings to discuss the progress of the ad campaigns.
We can set up your advertising campaigns in the following languages:
English
Spanish
Dutch
Included in all our packages
Keyword research
Optimization of the channels in order to professionalize them and to better match the branding.
Website analysis
We analyze your website before the advertisements go live and give you tips on how to optimize your website.
Custom strategy
We create a tailor-made plan to help you achieve your specific goals.
Design of visuals
We design professional advertisements that stand out and match your branding.
Copywriting
We write converting texts for your advertisements that appeal to your target audience.
Conversion tracking
We install conversion tracking for optimal ad performance and insight into results.
Monitoring
We optimize the campaigns to improve performance and keep ads up to date.
Insights
Easily track your campaign(s) performance through our user-friendly insights dashboard.
Advertising manager
A dedicated personal advertising manager, who will be your primary point of contact.
Some of our happy clients
"The advertising campaign that MIIX has set up for us is working very well. It's raining messages!"
– Sandra Eijzenga, Studio Taart.
