What is Google Ads?
Google Ads is Google's online advertising platform, which allows companies to place targeted advertisements to promote their products or services to potential customers. These ads are shown based on the searches users perform on Google, as well as other websites and applications that are part of the Google Display Network. By using Google Ads, you can increase your visibility, generate more traffic to your website and ultimately increase your sales.
For which companies is advertising on Google suitable?
Google Ads is suitable for businesses of all sizes and industries, including e-commerce, B2B, B2C, local service providers, non-profits and more. Whether you're a startup looking to quickly build brand awareness or an established business looking to increase market share, Google Ads can help you achieve your goals.
The different ad types op Google
Google Ads offers different ad types to meet the specific needs of your business. Some of the most common ad types are:
Search ads: These are text ads that appear above or below the organic search results on Google. They target keywords relevant to your business and help users find your website when they are looking for products or services like yours.
Display ads: These are visual ads that appear on websites and apps within the Google Display Network. She couldn consist of images, videos or interactive elements and are intended to grab the attention of potential customers as they browse online.
Shopping ads: These ads display product information, such as images, prices, and descriptions, and are designed to help e-commerce companies promote their products directly to people who are looking for what they offer.
What can you expect?
If you decide to outsource your Google ads to MIIX, you can count on a carefree and effective approach. We take full responsibility for devising, launching and monitoring your campaigns.
In the initial phase, we perform a target group analysis and keyword analysis and organize a brainstorming session with you to determine the goals you want to achieve. In addition, we analyze your website and provide you with advice on possible points for improvement to increase your conversion rate.
Once we have developed a solid strategy, we create the ads and post them online after your approval. We are constantly optimizing the ads to get the best results and make the campaigns successful. In addition, you get full insight into the results of the advertisements, and we schedule monthly or quarterly meetings to discuss the progress of the advertising campaigns.
We can set up your advertising campaigns in the following languages:
English
Spanish
Dutch
Included in all our packages
Keyword research
Optimization of the channels in order to professionalize them and to better match the branding.
Website analysis
We analyze your website before the advertisements go live and give you tips on how to optimize your website.
Custom strategy
We create a tailor-made plan to help you achieve your specific goals.
Design of visuals
We design professional advertisements that stand out and match your branding.
Copywriting
We write converting texts for your advertisements that appeal to your target audience.
Conversion tracking
We install conversion tracking for optimal ad performance and insight into results.
Monitoring
We optimize the campaigns to improve performance and keep ads up to date.
Insights
Easily track your campaign(s) performance through our user-friendly insights dashboard.
Advertising manager
A dedicated personal advertising manager, who will be your primary point of contact.
Some of our happy clients
"The advertising campaign that MIIX has set up for us is working very well.It's raining messages!"
– Sandra Eijzenga, Studio Taart.
