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What is Google Ads?
Google Ads is Google's online advertising platform, which enables companies to place targeted ads to promote their products or services to potential customers. These ads are displayed based on user searches on Google, as well as on other websites and applications within the Google Display Network. By utilizing Google Ads, you can enhance your visibility, drive more traffic to your website, and ultimately boost your sales.
For which companies is advertising on Google suitable?
Google Ads is ideal for businesses of all sizes and sectors, including e-commerce, B2B, B2C, local service providers, non-profits, and more. Whether you're a startup seeking to rapidly build brand awareness or an established company aiming to expand market share, Google Ads can assist in achieving your objectives.
The different ad types op Google
Google Ads offers a variety of ad types to cater to your business's specific needs. The most common ad types include:
Search ads: These text ads appear above or below Google's organic search results. They target keywords relevant to your business and assist users in finding your website when searching for products or services similar to yours.
Display ads: These visual ads are shown on websites and apps within the Google Display Network. They may include images, videos, or interactive elements, designed to capture the attention of potential customers while they are browsing online.
Shopping ads: These ads showcase product information, such as images, prices, and descriptions, aiding e-commerce businesses in directly promoting their products to people searching for what they offer.
What can you expect?
If you opt to outsource your Google ads to MIIX, you can expect a hassle-free and efficient approach. We handle everything from developing, launching, and monitoring your campaigns.
In the initial phase, we conduct a target audience analysis and keyword analysis, and organize a brainstorming session with you to define the goals you wish to achieve. We also analyze your website and offer advice on possible improvements to enhance your conversion rate.
Once we've formulated a solid strategy, we create the ads and post them online with your approval. We continuously optimize the ads to achieve the best results and ensure the success of the campaigns. Additionally, you receive comprehensive insights into the ad performance, and we schedule monthly or quarterly meetings to discuss the progress of the advertising campaigns.
When you choose to work with MIIX, you are not just outsourcing your advertising needs; you are essentially hiring us to use our expertise across all platforms. This flexibility means you're not bound to advertise on just one platform. Instead, we can create campaigns on a variety of platforms including Google Search, Google Maps, Google Shopping, Google Display, Facebook, Instagram, YouTube, TikTok, and LinkedIn, ensuring a comprehensive online presence for your business.
We can set up your advertising campaigns in the following languages:
English
Spanish
Dutch
Included in all our packages
Keyword research
Optimization of the channels in order to professionalize them and to better match the branding.
Website analysis
We analyze your website before the advertisements go live and give you tips on how to optimize your website.
Custom strategy
We create a tailor-made plan to help you achieve your specific goals.
Design of visuals
We design professional advertisements that stand out and match your branding.
Copywriting
We write converting texts for your advertisements that appeal to your target audience.
Conversion tracking
We install conversion tracking for optimal ad performance and insight into results.
Monitoring
We optimize the campaigns to improve performance and keep ads up to date.
Insights
Easily track your campaign(s) performance through our user-friendly insights dashboard.
Advertising manager
A dedicated personal advertising manager, who will be your primary point of contact.
Some of our happy clients
"The advertising campaign that MIIX has set up for us is working very well.It's raining messages!"
– Sandra Eijzenga, Studio Taart.
