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The challenge
The Stylish Pet Shop faced several challenges when increasing their online sales. They needed to identify the right online channels to reach their target audience, optimize their website for better conversion rates, and apply remarketing to visitors who had shown interest but hadn’t made a purchase. Additionally, they wanted to keep costs low while attracting new customers and maximizing conversions from existing traffic.
Our approach
We began by extensively testing multiple advertising channels to determine the most effective platforms for customer acquisition. Ultimately, we focused on Google, Facebook, and Instagram, leveraging their broad reach and robust targeting capabilities. Simultaneously, we implemented a comprehensive SEO strategy, targeting strategic keywords to generate organic traffic to the website.
We improved the website design, prioritizing user experience to make the site more intuitive, reliable, and easy to navigate. This included clear call-to-actions, simplified checkout processes, and informative product pages. To reach potential customers who had visited the site but hadn’t made a purchase, we ran remarketing campaigns across all channels, ensuring that The Stylish Pet Shop remained top-of-mind.
Results
The comprehensive strategy led to the creation of a profitable and growing e-commerce store that now fulfills thousands of orders annually. The Stylish Pet Shop ranks in the top 10 for all key product-related search terms. They enjoy very low remarketing costs, and their efforts to attract new customers through advertising are also profitable. This holistic approach not only increased sales but also ensured sustainable growth and a strong return on investment